Journeys that connect the page to the follow-up.

Three projects show how landing pages, offers, CRM stages, and email workflows can work as one funnel. The case studies below summarize the project materials; they do not claim unverified performance outcomes. Public site links are included where project notes identify a live destination.

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EDRC Digital ebook and interactive workbook mockup

edrc-store

Digital product · quiz-to-checkout

A quiz-led path helps a visitor find a relevant self-help guide, receive a free worksheet, and continue toward checkout and a digital workbook.

Case study

Challenge: visitors needed a useful first step before choosing among 13 short guides, and the funnel needed follow-up for people who left before buying.

Built: a two-question quiz and worksheet opt-in, matched book pages, checkout, digital access, CRM lifecycle stages across HubSpot and GoHighLevel, plus consent-aware nurture and abandoned-checkout emails.

QA focus: payment and access paths, repeat visitors, back-button state, CRM/email consistency, broken dynamic links, and stopping lead emails after purchase.

Quiz + lead magnetCRM stagesEmail nurtureTest-mode payments

Project case study; payment providers are in test/sandbox mode. No conversion-rate or revenue results are claimed.

Cover page of the edrc-store case study PDF

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Daily Dose Fitness five-day email challenge funnel mockup

edrc-fitness

Lead generation · email challenge

A gentle five-day challenge turns a small sign-up into a guided email experience, with a quiz and missed-day resource.

Case study

Challenge: the audience often restarts a fitness routine after a missed day; the funnel needed a low-pressure first step and supportive follow-up.

Built: an opt-in landing page, three-question “Where do you quit?” quiz, email confirmation, welcome page, five-day sequence, and a Missed-Day Rescue Card. GoHighLevel tags and email workflows are mapped to sign-up, confirmation, reminders, and challenge completion.

QA focus: landing and quiz paths, confirmation, repeat sign-ups, empty or invalid forms, mobile layout, and CRM tag/email behavior.

Quiz funnelLead captureCRM taggingEmail sequence

Portfolio demo only: no real fitness program, payments, sign-up metrics, or participant testimonials are represented.

Cover page of the edrc-fitness case study PDF

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Quiet Hours perfume product funnel mockup

edrc-perfume

E-commerce · product sales funnel

A story-led product journey presents four scents, captures order details, and offers a relevant add-on before sandbox checkout.

Case study

Challenge: a product funnel should help visitors choose among four perfumes through story and product detail, while supporting a clear order path.

Built: a four-scent landing page and finder, order form, second-bottle upsell, discovery-set downsell, PayPal sandbox payment, and thank-you page. GoHighLevel contact tags and email plans cover leads, abandoned checkout, and order follow-up.

QA focus: each scent path, upsell/downsell choices, payment cancellation, cart state, form validation, duplicate contacts, CRM tags, and mobile width.

Product funnelCRM + email flowsUpsell / downsellSandbox payment

Portfolio demo: checkout uses PayPal sandbox and nothing ships. No sales or revenue outcomes are claimed. Perfume stories are sample brand copy, not customer reviews.

Cover page of the edrc-perfume case study PDF

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Source and scope

These summaries and images are drawn from the supplied project repositories, briefs, funnel plans, and portfolio mockups. Each project card links to its corresponding full case study PDF. CRM and email capabilities are described as project configuration/design; no live third-party account connection is implied here.

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